Empowering profitability for yoga and fitness businesses

Fitness Business Consultant Roxy Borger

 

Business support, coaching + education for boutique fitness studios

proven strategies • informative data • real life inspiration

 
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Work with Roxy

Get expert level guidance and support working with 20 year “fittech” veteran Roxy Borger to optimize your business with one eye on data, and the other on the heart and soul of your business.

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Docs

Our online docs & on demand education videos are a great opportunity for you to get organized and inspired on everyday business needs.

Get Free Resources
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Events

Join us at an upcoming event to network and get inspired by like minded people and hear about current trends and opportunities.

View Event Calendar

  • “Our studio & mindset are in better places after having worked with Roxy! We started working with her after the initial covid shock had done its damage to our business. She has an impressively large knowledge base and an incredibly varied set of skills to go along with it. It’s incredibly useful and efficient in terms of finances and time to have Roxy complete some technical tasks for me. She’s a blessing to our business in that way. She’s more than paid for herself with the work we’ve done on optimizing members and retention strategies.” “Roxy has deep experience actually doing the things she’s talking about. She’s been there, she knows. It’s comforting. She’s helped us with writing, tech, design, management, sales, marketing, and teacher trainings. Her strong intellect is matched with a very warm, comfortable and approachable style. We begin to see results as soon as we implemented her suggestions. She took time on her own to get to know us and our studio and it definitely helps. We’re so glad we took have Roxy on our team. Our studio and sanity are better for it.”

    Brian Henderson, Co-Founder, Open Way Yoga

  • “Being a boutique fitness business owner is one of the most challenging, yet fulfilling jobs I've ever had. I can honestly say that I couldn't have done it without the support and education I have received from Roxy through her work with Mindbody University. I'll never forget the two most important things Roxy Borger taught us when we first met -- “Focus on Intro Offers and Auto Pays!”. A lightbulb went off, I just did what Roxy said and my business began to transform. But it doesn't end there, each time I have worked with Roxy (and her events) I have deepened my knowledge, learned new skills and trends, improved the operations and success of my business and am reinspired to keep growing. The fitness and wellness business and the technology we use to manage it is changing year over year, so networking, events, and continuing education every year has become mandatory for me and my management team."

    Sheila Melody, Founder, The Strength Code

  • “I just finished listening to (Roxy) speak on Intelligent Pricing and I wanted to thank you. In 2019 I attended an event and as a result of listening to your talk and the mention that the average rate of retention is 33%, I changed my business model from unlimited classes to small group training, doubled our rates and I am thrilled to say that our average rate of retention for the last year and half since our changeover is a whopping 85-90%. So grateful! Thanks again!”

    Paul Rosenberg, President & CEO, Real Results Fitness

  • “I love working with Roxy!! I had been looking for Roxy for at least five years before we finally met at a conference. Immediately, I knew I wanted to work with her but the question was how? She was on the west coast and my business was on the east coast. Turns out, it didn't matter one bit! I have had a full time career in the yoga and wellness industry for over 20 years. I am constantly looking to work with advisors and mentors who are a few steps ahead of me in experience and knowledge. Having Roxy on our side is one of the best gifts I have given to myself and my team. Her support has made our lives and business run more smoothly, efficiently and effectively."

    Chanel Luck, Owner, Radiant Yoga Boston

  • "My marketing director is finally and totally crushing it. I feel like you really gave her a format from which to create her marketing plan and she is executing beautifully. It's truthfully been really exciting to FINALLY have her in this role, now that we have the admin manager support at the desk, running the team and day to day. I'm very pleased at how well supported I feel with these two managers in place and think it will only continue. Thank you for all of your help up to this point - we are CRUISING!!!"

    Beth Warner, Owner, Therapeutic Bodywork

Understand what’s working and what isn’t at your studio

Let’s work together to create a plan that is personalized and unique to your business while at the same time learning from the mistakes and lessons of the thousands of businesses we’ve worked with. 

Tap into proven strategies that have helped thousands of boutique fitness businesses grow revenue 40% since 2006!