Hello from San Diego!
Today I am emerging from the Covid Baby Haze that has been the last 2 years of my life with other wellness entrepreneurs at MINDBODY Bold Conference & MINDBODY University Preconference! I am looking forward to sharing some connection time with like-minded people who are looking for ways to evolve and grow during this time of change. I will post my favorite tips here on my blog as the conference unfolds and I’ll also be chatting everyone up in the MINDBODY One App. My mission is to be present, breath, smile, and inspire each other!
Roxy Borger Slinging KPIs
Roxy’s Favorite Tips from MBU Preconference Bold 2021
Attendance & Revenue KPIs W/ Roxy Borger
When looking at KPIs it makes more sense to look at KPIs for 2019, 2020, 2021 have been the most recent normal time we can look at. Most leaders embrace spreadsheets for tracking KPIs.
Retention KPIs w/ Katie Santos
KK Pumping Us on Marketing
Intro offers are great, but FREE is hit or miss. Having a strong membership base helped Terri maintain strong revenue during covid and sell her business as profitable. The main point is to understand where you are losing clients and do what you can to keep them as it’s much easier and cheaper to maintain people who’ve already walked through the door than to find new ones.
Marketing KPIs w/ KK Hart
Have an intro offer. Lean in with better understanding who your customer is and what they need. Text messaging is a completely underutilized opportunity for lots of boutique studios. 99% of text messages are open within 3 minutes. 85% of prospective clients wish they could text the boutique businesses over calling via phone. Clients are craving authentic, consistent connection from us, especially now! Favorite Reports: Google Analytics, First Visit Report, Referral Sources, Referral Types & Subtypes, and Sales by Service.
Social & Digital With Connie
Connie Holen from Pixality Design
Include location and intro in all social platforms. Use more video. Stop boosting posts. Create a specific intro offer landing page that’s everything new clients need to know. Calls to action on all pages! Use branded web to include Buy Now buttons. A great idea is to have a pop up if you click for the "Intro Offer" CTA that if they click away says "no thanks, I'd rather pay full price"! Include a Thank you landing page. Give them next steps, maybe include links to new or existing clients and/or schedules.
Sales Roundtable
Make sure you have a formal process implemented for connecting with new and prospective customers! You need 4-8 “touch points”. Phone, text, in person. Make things clear and straightforward.
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Well, that’s all I could document while in the process / flow of the day! Don’t forget there are so many great resources that were mentioned during this day, that we can all utilitze as we see fit:
Great speakers and consultants from this day. Check out there websites or connect with them on social: KK Hart, Katie Santos, Connie Holen.
I’m a huge fan of the MB Learning Center which has a lot of great videos on KPIs, Marketing, and Pricing. I also love MINDBODY One for giving studio leaders an opportunity to chat business as needed.
Comment below or message me for questions!