Crafting Meaningful Core Values for Boutique Fitness Studios
Values express the priorities of you and your studio and describe the standards that drive you and everyone you work with. These aren't as goal focused as some of the other business clarity statements and they stand for the blueprint of your studio's vibe and culture.
There’s an element of vulnerability to letting the world in on what governs your business. Employees and customers value transparency though, even if they don’t say it up front . Core values provide an enhanced level of clarity that can help you stay connected to your priorities, attract and retain top talent, and be a point of attraction for potential customers.
Having these posted at my studio was my favorite thing. Every time I found a situation was causing me stress, I could look at these values and realize, we aren't aligned and something had to change. They helped me greatly in dealing with people challenges.
These are some favorites from me and several of my recent clients. Feel free to use these as part of your own core values and add personal color as you compile these to share.
Favorite Core Values For Boutique Studios
Growth Mindset and Always Learning
Proactive
Win-win
Kindness, Caring, Helpful
Openness
Communication (Non Violent & Respectful)
Connectedness & Presence
Curious & Open
Grounded Optimistic
Quality in all we do
Here is business clarity template deck template you can download with prompts and examples for values, mission, and vision. There is great power to setting business intentions in this way!