Crafting Meaningful Core Values for Boutique Fitness Studios

Values express the priorities of you and your studio and describe the standards that drive you and everyone you work with. These aren't as goal focused as some of the other business clarity statements and they stand for the blueprint of your studio's vibe and culture

There’s an element of vulnerability to letting the world in on what governs your business. Employees and customers value transparency though, even if they don’t say it up front . Core values provide an enhanced level of clarity that can help you stay connected to your priorities, attract and retain top talent, and be a point of attraction for potential customers.

Having these posted at my studio was my favorite thing. Every time I found a situation was causing me stress, I could look at these values and realize, we aren't aligned and something had to change. They helped me greatly in dealing with people challenges.


These are some favorites from me and several of my recent clients. Feel free to use these as part of your own core values and add personal color as you compile these to share.

Favorite Core Values For Boutique Studios

  1. Growth Mindset and Always Learning

  2. Proactive

  3. Win-win

  4. Kindness, Caring, Helpful

  5. Openness

  6. Communication (Non Violent & Respectful)

  7. Connectedness & Presence

  8. Curious & Open

  9. Grounded Optimistic

  10. Quality in all we do

Here is business clarity template deck template you can download with prompts and examples for values, mission, and vision. There is great power to setting business intentions in this way!

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Leading with Value

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